Digital marketing is a must for small businesses today, and it can take many forms. Compared to traditional forms of marketing, such as radio, TV or print ads, digital marketing can cost less and be more efficient to plan, execute and update. Plus, you can track how effective your tactics are and measure what types of marketing messages resonate with your target audiences.

While small businesses typically have fewer employees and smaller operations compared to large enterprises, they still have similar exposures—from fire and water damage to theft, cyber breaches and third-party liability. But small businesses may not be aware of the impact of these exposures, and may not have adequate prevention and protections in place.

As Canadians ramp up for another holiday season, retail business owners are preparing for their busiest time of year. With in-store foot traffic increasing, organized crime rings are taking the opportunity to fly under the radar and strike. 

The dreaded financial talk. But what if it didn't have to be? November is Financial Literacy Month in Canada, a time for individuals to assess their current financial position and make improvements for a brighter financial future.